By Princewill Ekwujuru
Brandzone, in collaboration with the Centre for Values in Leadership (CVL), is hosting a two-day National Branding Conference under the theme, “Branding: A Catalyst for Development and Growth’, in Lagos.
The conference, starting on October 17, is designed to create a distinct image that will position the nation positively in the minds of her citizens and the international community.
The conference, in its fourth edition, is an annual Thought Leadership Series – Brand Innovation Conference, created by Brandzone Consulting. This year’s conference is a strategic response to the country’s quest for an appropriate narrative for the country, and the need to project her diversity to the world.
It will address the need for Nigerians to take ownership of and start promoting more positive narratives around ‘Brand Nigeria’.
With practical insights from the some of the country’s most accomplished business leaders, policy makers and entrepreneurs, this year’s national branding conference shall be chaired by Mrs. Ibukun Awosika, Chairman of First Bank of Nigeria.
Chizor Malize, Managing Partner, Brandzone and Convener Brand Innovation Conference, said, “The national conference will serve as a precursor to an envisioned national branding story that will create a sense of pride in Nigeria and earn Nigeria the admiration and collaboration of the international community, particularly the leading nations of the world.
We have identified experienced speakers and industry thought leaders who have done remarkable great things building credible operations and businesses across the public and private sectors such as technology, banking, manufacturing, telecommunications, consumer goods, SMEs, entertainment and style”.