•Macan, Panamera, drive growth
PORSCHE has seen an upwards trend in the first six months of this year: With 126,497 vehicles delivered worldwide, Porsche AG exceeded the record figure from the previous year by seven per cent in the first half of 2017. The Macan remains the main driver of this growth and the highest-volume model line.
However, it is the new Panamera that has achieved the strongest percentage increase in the first six months of the year, with sales of the four-door sports car seeing a rise of 54 per cent. China has established itself as the largest single market, with a significant increase of 18 per cent to 35,864 vehicles.
According to Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing, the figures prove that the new Panamera has provided Porsche with a huge boost. “The enthusiastic response from customers has been overwhelming. The plug-in hybrid versions and the new Sport Turismo version of the Panamera will provide us with even more momentum”, he explains. “The highly attractive products and unique brand experience that Porsche offers are the foundation of our success”, Platen said.
Alongside the Panamera, the Macan recorded a double-digit growth in the first half of 2017: Deliveries of the sporty SUV increased by 11 per cent, reaching the 50,000 mark. Demand for the 718 Cayman and Boxster models and the Cayenne also grew. The Cayenne was the second most popular Porsche model line with 35,601 vehicles delivered.
The US market ranked behind the Chinese market during the reporting period with 27,568 deliveries. In Germany, the sports car manufacturer remained at the record level achieved in the previous year. With 15,474 units, vehicle deliveries to customers increased by one per cent.