By Benjamin Njoku
WINNER of the just concluded Big Brother Naija, Efe Ejegba, has been appointed the Ambassador for Entertainment and Creative Industry by Governor Simon Lalong of Plateau State.
In a statement signed on behalf of Governor Lalong, by Emmanuel Nanle, the state Director of Press and Public Affairs, the governor noted that the appointment of the Delta State-born Efe is a call to all citizens of the state to ensure they place value on the common humanity of her citizens in a multicultural and cosmopolitan setting.
Congratulating Michael Ejegba popularly known as ‘Efe’ on his emergence as the winner of the show, the governor said the victory of Efe was a further proof of the brotherhood, excellence, courage and determination that characterizes the Plateau spirit.
It would be recalled that the governor had on Friday, April 7, 2017, called on all Plateau citizens to stand in solidarity with Efe by voting and mobilizing others to vote for the home grown actor, who was on the verge of joining the team of successful Plateau citizens who have won the TV Reality event in the past.
Efe’s new appointment came on a day organizers of the show presented him with the keys to his SUV and N25 million cheque, to welcome him and Bisola Aiyeola, the first runner up of the show back home.
Speaking at the event, which held at Wheatbaker hotel, Ikoyi, Lagos, Managing Director, MultiChoice Nigeria, John Ugbe said MultiChoice was not only celebrating Efe but other people who worked tirelessly behind the scenes to ensure that the show was a phenomenal success.
“The Big Brother Naijashow was a veritable platform used in educating and enlightening the viewers about the many challenges, both social and environmental, being faced by people across the country through the many creative presentations made by housemates. In addition, it showed the power of voters as the winner emerged based on their votes.
“We also want to use this opportunity to celebrate our sponsors who believed in the project and put the seal of their brands on it,” Ugbe said.
In his remark, Efe thanked MultiChoice Nigeria for giving him the platform to show the world his person and for the opportunity. Efe said: “The feeling has been so amazing right from the airport up till this moment.
I want to thank MultiChoice for this opportunity and the sponsors, Indomie, Minimie and Heritage Bank – for organizing and paying for my wedding in the house – as well as PayPorte for all the beautiful clothes and shoes.”
Regional Director, M-Net, Wangi Mba-Uzoukwu said, Big Brother Naija reality show has indeed put Nigeria on the world map. According to Mba-Uzoukwu, in the history of M-Net productions, particularly in the last week before the show’s grand finale, they had never collated such a large amount of votes. “Over 27 million votes were recorded before the finale,” she enthused.
Efe emerged winner of the show after beating 11 other contenders to clinch the star prize of N25 million and an SUV.
Chief Executive Officer, PayPorte, Eyo Bassey said: “PayPorte is proud of the show which had sold Nigeria to the world and we are happy with the sponsorship and relationship.
We have already engaged four of the ex-housemates and we will take it further by supporting their business plans and even securing office spaces where they can begin. We are grateful for the opportunity”.
Also in attendance was Group Head, Corporate Affairs, Heritage Bank, Fela Ibidapo, who thanked MultiChoice for the privilege to support the show and give it value. “Heritage Bank hoped to define the platform and we are proud of our involvement as we took banking beyond financial activities.” The bank promised to continue to grow capacity for the ex-housemates.
The Big Brother Naija show was aimed at identifying, nurturing, and promoting young talent to a wide range of viewers across the African continent.
After a 10-year hiatus, the show was repackaged to give more Nigerian youth the opportunity to showcase their talent to the world.
The year’s edition was hosted by former Big Brother Nigeria housemate, Ebuka Obi-Uchendu. Other ex-housemates present at the conference included Bassey, Bally, ThinTallTony, Jon, Soma, Gifty and CocoIce.