AREWA24 has announced its new Ramadan programming lineup for 2017. AREWA24 is the first “home-grown” 24/7 Hausa-language satellite television channel produced by and for Northern Nigerians as well as Hausa speakers throughout Nigeria and beyound.
This year, Ramadan starts on or around May 26 or 27 and runs through to 26 June. In addition to integrating Ramadan themes into AREWA24’s most popular programs, the channel will feature a compelling slate of original Ramadan shows.
These original productions include “Lessons from the Life of the Prophet,” a thought-provoking series that can be applied to everyday life and; “Akushi Da Rufi,” a cooking show that highlights Northern Nigerian culinary traditions. AREWA24 will also feature popular international Ramadan programming throughout its daily lineup. According to Rakiya Usman, AREWA24’s Head of Production, “Staying home with the family is part of the Ramadan tradition, so the most successful Ramadan TV shows are primarily geared toward family audiences and family entertainment. AREWA24 joins our Northern Nigerian viewers in celebration by providing specialized programming for the whole family,” stated Ms. Usman.
For the first time this year, AREWA24 will be creating original branded content for some of its advertising partners. With its major production facilities in Kano, AREWA24 is able to create original, locally-relevant branded short-form content in Hausa and tailored to local themes, tastes and aspirations.