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YouTube watchtime increases 150%

By Princewill Ekwujuru

BUSINESSES and brand owners have been urged to take advantage of  the Youtube for content creation sharing and return on investment, RoI, as YouTube watchtime in Nigeria has increased by 150 percent.

The Youtube Partner Manager for Sub-Saharan Africa, Teju Ajani, at the YouTube Brand Partner summit in Lagos, said that YouTube has continued to be a top video destination for Nigerians looking to share and watch the most viral local and global videos.

“In 2016, YouTube mobile watch time in Nigeria increased by 150 percent, a  proof that Nigerians are spending more time on the platform, and are finding content relevant to them,” she stated.

According to her, “YouTube attracts a global generation that has grown up watching what they want, whenever they want, on whatever device is closest. Globally, almost 60 percent of YouTube’s monthly watch-time comes from mobile devices.    On average, 60 percent of a channel’s views come from outside the creator’s home country.

We are also glad to see that mobile is playing an increasingly big role in driving online video consumption. And as more people get access to low-cost smartphones and data prices continue to drop, online video consumption in Nigeria will continue to rise- Ajani said.

Globally, more than 400 hours of video is shared on YouTube every minute. So whether you are a teenager at home, a global media powerhouse or a business brand, your videos need to be on YouTube. YouTube is a social video ecosystem with such critical mass that your videos basically don’t exist on the web if they’re not on YouTube, she disclosed.

At the YouTube Brand Partner Summit, brands and businesses were trained on different strategies for taking advantage of YouTube as a platform for content creation sharing and revenue generation.


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