Facing The Ka'aba

January 6, 2017

Halal economy: Lessons from South Africa

Halal economy: Lessons from South Africa

•Some of the participants in the main marquee at the Hadeeqatul Mahdi.

•As Islamic Economy Summit holds April in Nairobi

By Haroon Ishola-Balogun

The Islamic Economy has seen tremendous increase in recent years transcending its traditional geographic boundaries.  From the east through the evolving Malaysian economy to South Africa and from there, spreading to the Gambia, Kenya among others particularly the East Africa.  In South Africa, the halal economy has grown to over $45 billion rand with the potential to triple in the next decade.

Its entrance into East Africa could revolutionize the region’s finance and banking sector, Tourism, and Hotel sector and Fast moving consumer goods. Nigeria is a big potential market if Muslims in the country braze up to the challenge especially now that the economy is beckoning on private investors in all areas for investment. Before we go further, what is Halal economy?  The Islamic term refers to products that are permissible for Muslims to consume.

An economy or investment meant for the Muslims who have to obey the injunctions of Allah on what they eat, drink or use in their daily lives. It is a means where Muslim  consumers are exposed to the market of certified  products in order to assert their  personal,  Muslim  identity.  This vital aspect is missing in Nigeria economy and that is what all Muslims especially the high net-worth individual Muslims must strive to achieve.

Muslim community

Nigeria, as one of the largest Muslim populations in West Africa, with the Pew Research Center estimating that it is between 48.5% (2010) and 50.4% (2009). The CIA estimates 50% while the BBC estimates slightly over 50% (2007); can make a fortune double what South Africa halal market is making in its economy. I know our non-Muslims brothers will begin to cry wolf of Islamizing the country when there is none. We will not succumb to their antics, of course, we have never been.  So, the time is now.

What Sub-Saharan Africa
regional spend on halal food was about $114billion in 2013 based on Thomson Reuters data. Emphasis has been mainly on halal meats and meat products, but over the past few years, the trend has been shifting to the introduction of halal franchises, prepared meals, canned, frozen and instant foods.

A great example for East Africa is South Africa which in spite of its small Muslim community has emerged as one of the five largest producers of halal products worldwide largely due to its access to the rest of the continent and the presence of highly advanced halal certification programmes. About 60% of all products in SA’s retailers are certified halal worth approximately ZAR1billion ($71.7m), according to MATRADE (Malaysia External Trade Development Corporation).

East Africa member states must explore opportunities to grow its Halal Food sector, given its growing Muslim population and its shared cultural values where Halal food is not only consumed by the Muslim community but most people in the region.

Another sector the summit will cover in detail is Halal Tourism and how the region’s struggling tourism sector can get a slice of Halal tourism, one of the fastest growing areas of global tourism estimated at $219 billion. Tourism stakeholders will discuss what infrastructure our region requires to tap into this market.

This is what the organisers GBS Africa in partnership with Anjarwalla & Khanna and IsFin – Emerging Markets Advisors are delighted to bring to Kenya tagged East Africa Islamic Summit.

Islamic Economy Summit holds in Kenya: To explore, how East Africa can tap into the Islamic Economy, with an  estimated global value of $2.3 trillion, Kenya will host the 2nd edition of the East Africa Islamic Economy Summit (EAIES 2017) on the 10th & 11th April 2017 (www.EAIFS.com).

Another platform endorsed by East Africa’s Private and public sector leadership with speakers drawn from Governments, international experts on Islamic Finance and Economy, Banking sector leaders, regulatory authorities etc.

The summit comes at a time when East Africa’s traditional Investor and FDI sources are faced with changing political dynamics, uncertain global markets and divergent monetary policies hence making it the right moment for the region to diversify its investor portfolio.

Discussion points will focus on Islamic Finance and banking looking at its development within the East Africa; East Africa’s Halal Economy – a lucrative but invisible market – Opportunities for EAC; Takaful & Retakaful sector opportunities for East Africa.

‘’East Africa like the rest of Africa face a severe infrastructure deficit, with governments’ budgets  under pressure due to low commodity prices and changing geo politics from the region’s traditional development and investment partners in Europe and America, Sharia compliant bonds or Sukuk must be an alternative to finance East Africa’s projects but their issuance are hindered by technical and legal hurdles, limited knowledge by end users and policy makers, making this summit an important platform to hear from experts in Islamic Finance instruments ‘’ Agnes Gitau  – GBS Africa speaking about the conference