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Firm introduces evolutionary trend to pageantry

crowns 3 queens

By Chris Onuoha

A modeling outfit Angeleyez Communications has taken an innovative swift to revolutionize pageantry in Nigeria. In her recent beauty show held on October 30, 2016 tagged “The Evolution edition” at the Bespoke Event Center, Lekki, Lagos, the season 3 of their ‘Face of Nigeria World’ beauty pageant produced 3 beauty queens as winners and 2 runner-ups making it a win win affair.

‘Face of Nigeria World’ pageant since inception in 2014 has produced 2 queens with purpose. Nollywood actress, Mimi Orjiekwe was the first winner and another Nollywood actress, Blessing Eze Gold as the second winner.

Speaking with the project coordinator and the Chief Executive Officer of the Modeling outfit, Angeleyez Concept, Ozoya Salami, said; “Going through the history of beauty pageantry globally, it has always been one queen with first, second and subsequent runner-ups. The essence is looking for the most beautiful among contestants that include physical appeal, intellectual assessments, demeanor in camp, carriage on stage, poise on runway and other related yardsticks.”

“However, another innovative dimension to this contest was employed with an introduction of three individual winners of same adjudged status. “First of its kind you may say, but the unique thing about it, is that it breeds healthy and varied expectations from the contestants. And also afford the queens unalloyed dedication and services required of them in the area of their individual strength to the society” says Ozoya Salami.

“Having followed global pageantry trend and also hosted two successful competitions subsequently, I see my new idea as a way of redefining beauty pageantry. Beauty in all ramifications abounds in diverse nature with different qualities. But narrowing it down to a single winner-queen put other contestants on disadvantaged ebb without regard to their possessed potentials. What we introduce is a discerning platform that can produce 3 highly qualified contestants with different capacity strength.

“Mimi Orjiekwe, our first beauty pageant winner is a celebrated Nollywood actress, film producer. She runs a nonprofit foundation that caters for the less privileged in the society. Blessing Gold, our second winner have also pitched tent with Nollywood, acting, runs a fashion outfit and other social intervention projects that is on-going. The duo has served as inspiration to our teaming pageant participants who see our platform as avenue to excel.” Ozoya stated.

Naturally, hosting beauty pageants is capital intensive. Some giants in the pageant business such as Silverbird group among others have played down on hosting concurrent pageantry. This however, may be linked to not so favourable economic situation in the country but Angeleyez, undauntedly forges ahead with believe in the socio-economic advantage the event affords.

About 20 beautiful contestants representing various states in Nigeria participated in this year’s pageant. 3 queens emerged alongside 2 other winners. They include 24 year old Queen Edna Okpara who represented Miss Rivers, crowned as ‘FNW Miss Universe’. She is a graduate of International Relations, Les Cours Sonou University, Cotounu, Benin Republic whose ideal project is to help the widows and less privilege in the society which she has vowed to pursue vigorously.

Next is 18 year old Queen Ijeoma Okafor representing Miss Imo crowned as ‘FNW ‘Miss Tourism’. She is a 300 level Banking and Finance undergraduate of Madonna University, Anambra State. Her strength lies in helping the internally displaced persons in camps and also developing ailing tourism industry in Nigeria.

The third queen is 26 year old Queen Chidinma Edochie representing Miss Akwa Ibom as ‘FNW Miss Heritage’. Helping the orphans and sickle cell affected children in the society is her special interest.

Other two winners include Queen Yetunde Savage, 20 year old entrepreneur representing Miss Osun who was crowned as ‘FNW Miss South West’. She picks interest in helping the youths through sports competition as means of kicking against crime in the society and lastly, 23 year old QUEEN Princess Ayi, representing Miss Cross River as “FNW Miss Personality’. She is a 30 level Law student of National Open University of Nigeria. She will work with disconnected school children to give them meaningful life.

The fully packed and colourful event also had awards sections for distinguished personalities in Nigeria. Among the recipients include Mimi Orjiekwe for her immerse contribution to the entertainment industry, Alex Nwankwo, C.E.O AlexReporters, an online platform, Bose Aloa film producer, Taiwo Said US based businessman.

Ozoya Salami in his goodwill remark comments, “We just want to acknowledge each winner’s individual strengths. That’s why we are introducing three winners because I believe in change, innovation and creativity. We have to work with the winners according to their capacity and passion.

Face of Nigeria World beauty pageant is in affiliation with Miss Heritage International. Our next line of action is to take the pageantry to other states in Nigeria as a ways of showcasing the tourism potentials and image branding of such states. It will also go a long way to get the state governors endorse and key into our progressive agenda of rebranding Nigeria.


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