By Elizabeth Uwandu
Lagos—Print and broadcast media have been asked to step up and avail themselves of emerging technology such as the internet via social media.
They are also to take into consideration the power of the audience, not just as receivers but as users or risked being extinct.
This was the submission of Mr Debo Adesina, Editor-in-chief, Guardian newspaper, who was the guest lecturer at the 50th anniversary of the department of Mass Communication, University of Lagos, UNILAG tagged, “Building a new generation of media professionals in a changing world order. “
The event was attended by bigwigs of the media industry, such as Mr Biodun Shobanjo, Chairman, Troyka Holdings and chairman of the occasion; Prof. Bello Rahman, Vice Chancellor, UNILAG; Dr Oloruntola Sunday, Head of UNILAG Mass Communication Department; Mr Ray Ekpu, Prof. Lai Oso, former Dean, School of Communication, Lagos State University, Mr Vincent Oyo and Olajumoke Alawode-James of Television Continental; among others.
During his lecture,Adesina said that the advent of technology innovations such as Cybog Journalists, Newsflare, an online video news community and marketplace for User-generated video content and Quinetype; journalism has become the world’s worst profession in 2016 as reported by CareerCast, an online job platform.
The implications of these innovations according to him was that opportunities in traditional media have been greatly reduced due to the fact that gathering and dissemination of information has become an all comers affairs.