Economic downturn: Experts task advertisers on budget cut
Advertisers in the country have been advised not to cut down their advertising budget during periods of difficult economic climate. Lampe Omoyele, a brand research and consumerism expert, gave the advice at the maiden edition of Advertisers’ Association of Nigeria, ADVAN Marketers Conference in Lagos. Lampe who is also the Managing Director of The Nielsen West Africa, a brands and marketing research company, urged that brands should not succumb to the pressure of cutting down their marketing budgets despite internal and external economic crunches because they will ultimately make more gains after the dust had settled.

