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How technology drives competitive advantage for SMEs in Nigeria

By Maximillian Anosike

VODACOM Business Nigeria has said that technology can help small and medium enterprises adapt to market changes, increase productivity, and improve competitive advantage.

Sharing insights on this possibility recently at the NigeriaCom 2015, CIO Forum, Vodacom’s Executive Head of  products and services, Wale Odeyemi, said that one of the most important benefits of unified communications for SMEs is that customers can access the network from multiple devices at the same time.

This makes it easy to manage contacts, send and receive voice over internet protocol (VoIP) calls and carry out multiple communications at the same time, which enables video conferencing to take place on a laptop while a voice call takes place on a worker’s mobile phone.

Business employees

Odeyemi revealed that 75% of small business employees say that flexible working has made them more productive. According to Odeyemi, productivity gains are one of the many reasons for SMEs to take advantage of unified communications. Other gains include cost reduction, increased customer service and improved competitive advantage.

He explained that from instant messaging features to using the internet for voice calls      unified communications improves profit margins by boosting overall operational efficiency; this is especially true for businesses that have mobile employees.


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