By Princewill Ekwujuru & Michael Oboh

Intercontinental Distillers, IDL Limited has spent the sum of N313 million in cash and gift items to boost businesses of its distributors in the 2015 fiscal year. Of the N313 million, N55 million and Mrs. Dorothy Anegbe of Ogbohu Enterprise winning a Platinum Award of N9.25 million and a 4.5 tonne truck.

PRESENTATION – From Left: Esijolomi Rewane, former Chairman, Board of Directors, Inntercontinental Distillers Limited (IDL), Mrs Dorothy Anegbe, Platinum winner of the IDL customers award , Prof Samuel Odeyemi, Director, IDL at the presentation of the 4.5 tonne truck to her in Lagos.

Generating sets of 15 to 20 KVA and other gift items which include Washing machines, Television sets, home theatres etc to the distributors who had distinguished themselves in the sale of the company’s products.

The cash and gift prizes earmarked for the distributors include the award ceremonies which will be held in three different regions of Lagos, Ibadan and Port-Harcourt.

This was disclosed by the Managing Director of IDL, Engr. Patrick Anegbe, during    the 2014 distributors forum and award ceremony tagged: Living-it-Up, in Lagos, where he said    the ceremony has become an age long tradition of appreciating distributors who performed exceedingly well.

Engr. Anegbe maintained that the essence of celebrating excellence and rewarding hardwork is to encourage the distributors to invest more in their businesses and also rekindle the drive to grow their businesses.

Engr. Anegbe emphasized on the company’s commitment to be the leading distillers provider saying its continuous involvement in researching, producing and marketing of first choice quality drinks, will make Nigerians get the best of products for their enjoyment.

He expressed satisfaction of the fully integration of the company’s re-branded product that were unveiled last year, into the market.

According to him, while all the changes made in respect of re-packaging have been accepted in the market, it has helped to reduce counterfeiting of IDL products. He however noted that silent gratitude is not much of use to anyone hence; the company will continue to carry out the tradition of motivating its distributors who have moved large volumes of sales, with cash sums and gifts.

Also, the Managing Director pointed out some activities that have been carried out by the company this year saying they were all successful.

Among the activities were donation of a block of five classrooms and two offices in Ogun State and complete execution of its Bull Fuji Talent Hunt Season 3 programme which was held in Ibadan, Ijebu-ode, Abeokuta, Oshogbo, Akure and Ilorin.

In concluding his speech, he said, although unsteady power supply and instability of the Naira against the dollar were the major challenges facing the company, manufacturers are unable to pass on their costs directly to consumers taken into cognizance that the purchasing power of the consumer is weak.

Responding on behalf of the recipients, Mrs. Dorothy Anegbe, the platinum award winner thanked the company for its gesture and promised that they will work hard to grow their businesses.

The award ceremony witnessed recipients receiving various gifts in addition to the cash sums given to them. Such gifts range from 4.5 mini    truck, won by    the    overall winner, 15 & 20 KVA generators,      washing machines, 42″ plasma televisions, wireless home theatres and Plaques.