Unilever Nigeria Plc has re-launched Close –Up toothpaste brand across three variants of Deep Action Red Hot, Naija Herbal gel and herbal paste in new logo and packages. The Close-up brands according to the company is poised to cater to the oral care of Nigerians with a formulation that contains micro-shine crystals to clean deep corners of the mouth and active zinc mouth wash that kills 99.9 percent germs, giving long lasting fresh breath for 12 hours.

Speaking, Branding Building Director of the company, David Okeme, said Unilever is excited also to introduce Davido, a musician, as the brand ambassador for Close-up. This he stated is “geared towards engaging our core target the Nigerian youth.”

Okeme went on to say that Close-up is vibrant, intense and sensrially charged toothpaste that consumers can feel working in their mouth delivering noticeable fresher breath and whiter teeth for a confident smile. “It gives you the confidence for intense moments of closeness.”