By Anozie Egole

Amidst pomp, glamour and entertainment, Colgate Palmolive Nigeria last week launched its newest product, Maximum Cavity Protection + Sugar Acid Neutraliser toothpaste otherwise known as MCP+SAN into the dynamic oral care market in the country. The latest addition is specially formulated to offers a new standard of care in preventing cavities and is intended for consumers who are primarily or exclusively interested in deriving the best protection against cavities from their toothpaste.

The evening which was spiced up with music, dance and good food in a very relaxed ambiance attracted large turnout of oral care professionals, business elites and scores of celebrities from the music and movie industry who gathered to witness the unveiling of the toothpaste described by Colgate “as a breakthrough in the treatment and prevention of cavities.”

The evening commenced with cocktails as guests arrived the Eko Hotels & Suites venue of the event with everyone primly dressed for the night and this was followed by a welcome remarks by Scott Gieldert, Vice President, Colgate Palmolive East West Africa, and presentation by Chris Hill and Cheslin Twigg on the technology behind MCP+SAN The climax of the product unveiling which had Patty Band on standby was the display of the product details through a dance drama by the Ijodee dance group led by Dayo Liadi of the Olorioko fame. It was indeed a night of pleasurable experience for the guests.