BY EMEKA AGINAM
Responding to customer’s demand for familiar design merged with security and speed of BlackBerry 10 for superior productivity, communications and collaboration, Canadian smart phone maker, BlackBerry Limited yesterday introduced its latest flagship, BlackBerry Classic.
The smartphone was built to meet the needs of productive people who appreciate the speed and accuracy that could be found with a physical qwerty keyboard.
Now available through local carriers around the world and online through ShopBlackBerry.com and Amazon.com, the product has a variety of accessories including cases and chargers are also available.
Accordingly, the product is built on BlackBerry’s renowned secure operating system, with built-in protection against viruses, tampering and data leaks.
The device, according to the smart phone maker is private by default, protecting users with encrypted email, web browsing and BBM.
“We listenedclosely to our customers’ feedback to ensure we are delivering the technologies to power them through their day – and that feedback led directly to the development of BlackBerry Classic,” John Chen, Executive Chairman and CEO at BlackBerry.
According to him, “BlackBerry Classic is the powerful communications tool that many BlackBerry Bold and Curve users have been waiting for. It’s the secure device that feels familiar in their hands, with the added performance and agility they need to be competitive in today’s busy world.”
He explained that, “This device underscores our commitment to helping BlackBerry users be at their most productive and respond to the demands of business from anywhere, at any time.
“By bringing back the trusted functionalities, incorporating our latest operating system and building a speedier browser, our users can feel confident they are using the best communications tool out there.”
Although familiar in appearance, the new device upgrades the BlackBerry Bold 9900 experience with three times faster browser, 60 percent more screen space, 50 percent longer battery life, greater variety of applications through BlackBerry world and the Amazon appstore
Top features of the BlackBerry Classic that drive productivity, communications and collaboration will include:
BlackBerry Keyboard & Trackpad
The QWERTY keyboard has stood the test of time as the iconic BlackBerry feature that users know and trust. Crafted for optimal speed and accuracy, the BlackBerry Classic’s QWERTY keyboard gives users the control and confidence to communicate quickly and clearly using one hand with a trackpad and classic navigation keys.
The BlackBerry 10 web browser is amazingly fast and astoundingly beautiful. That’s why HTML5TEST.com rates it amongst the top mobile browsers for web fidelity. Access your favorite online content as it was meant to be seen, faster than ever before and with unlimited browser tabs.
Screen & Battery
The BlackBerry Classic offers a form factor optimized for power communicators with a 3.5-inch touch screendisplay, 294 dpi HD resolution and Corning Gorilla Glass 3for greater durability.
The BlackBerry Classic also offers a large battery capacity and state-of-the-art battery optimization software.
With up to 22 hours of battery power, you can be confident that BlackBerry Classic will be ready to deliver results when you need it.
The device is built with durable materialsmixed with top-of-the-line technology. This includes a 1.5 GHz Qualcomm Snapdragon Processor, 2GB RAM, 16GB of device storage (expandable by up to 128GB via uSD), and a 2MP front- and 8MP rear-facing camera with enhanced optics and upgraded imaging sensors.
BlackBerry 10 OS 10.3.1
The BlackBerryClassic comes preloaded with the BlackBerry10.3.1 operating system, offering a fresh look that incorporates updated icons and an instant action bar so that each user’s most commonly accessed functions are in the center of their screen. With this new operating system, users gain access to powerful features, including:
BlackBerry Blend brings messaging and content that is on your BlackBerry smartphone to your computer and tablet. Get instant message notifications, read and respond to your work and personal email, BBM™and text messages, and access your documents, calendar, contacts and media in real time on whatever device you are on, powered by your BlackBerry.
The BlackBerry Assistant is BlackBerry’s first digital assistant and can be used with voice and text commands to help users manage work and personal email, contacts, calendar and other native BlackBerry 10 applications.
It’s the only smartphone assistant on the market today that can access both personal and work content in your work perimeter.BlackBerry Assistant intelligently determines how to respond to you based on how you interact with it – if you type, it responds silently, if you speak, it speaks back and if you activate over Bluetooth, it speaks back with additional context because it assumes you might not have access to the screen.
Dual app storefronts for a wealth of professional and popular apps:
BlackBerry World showcases essential productivity apps for business professionals looking to drive efficient communications and collaboration.
Preloaded on BlackBerryClassic, users can access popular Android apps and games through the Amazon Appstore including Candy Crush Saga, Pinterest, Kindle for Android and Cut the Rope 2. Users can also scan Android apps for malware and privacy issues prior to installation using BlackBerry Guardian.
The one place to manage all your conversations, email, texts, BBM, phone calls, social media and more. With this, users can even glance at what’s next in your calendar. It’s always available with a single swipe to help you stay organized, in control and on top of all your conversations.