Motoring

Ford redefines B-Segment with Ecosport

Ford redefines  B-Segment with Ecosport

By Theodore Opara

THE all-new Ford Ecosport which went on sale in Nigeria recently is one of the most powerful cars in the B-segment.  The compact sport utility vehicle combines the versatility of Sport Utility vehicle with small car fuel efficiency. It offers attractive smart features like no other in its segment.

At a recent test drive organised by Ford for journalists from Nigeria and Angola, the all-new Ford Ecosport stunned everyone with its all round performance in terms of road handling, acceleration, comfort and off road prowess. Though not a 4×4, the Ecosport takes the road like a wounded lion, tearing away like a typical high end sport utility vehicles on the road.

This performance has not gone unrecognised as Ford motor could hardly meet up with the high demand for the Ecosport across the globe.

Stylish and dynamic SUVs
The arrival of Ford EcoSport  in Nigeria, bringing a stylish and dynamic small SUV to a new generation of customers. The urban sport utility vehicle combines the agility, affordability and fuel efficiency of a compact car with the versatility and spaciousness of SUV.

Based on Ford’s global B-segment platform, the EcoSport is a stylish choice with enough space for five adults. The SUV’s blend of practicality and smart connectivity will attract young, adventurous customers who not only live life to the fullest but also love exploring the world at large.

The EcoSport’s high driving position, rugged capability, impressive fuel economy, easy manoeuvrability, and convenient features make it the right vehicle for both city streets and adventurous pursuits. The well-rounded EcoSport is just as comfortable wading through flooded areas as it is entertaining the driver through hands-free phone calls and music selection.

Giving customers the power of choice, the EcoSport will be available with two engine options, and two transmission variants.

More choices for fuel-efficient power
The EcoSport will be available with the global 1.5l four-cylinder petrol engine, which delivers peak power of 82kW at 6,300 rpm and peak torque of 138 Nm at 4,400 rpm. It uses an average of 6.5l/100km* on a combined cycle.

For customers who prefer diesel, the 1.5l TDCi intercooled and turbocharged diesel engine fits the bill perfectly.
Fuel efficiency is a standout feature with a combined cycle figure of just 4.6l/100km* ensuring the EcoSport is kind on the pocket.  Customers can also choose between a five-speed manual transmission or Ford’s six-speed PowerShift transmission.

The advanced six-speed PowerShift transmission combines the efficiency, optimised gear ratios and responsive performance of a traditional manual transmission with the smoothness, convenience and ease-of-use of a conventional automatic. Low-friction dry clutches are employed, combined with six well-spaced gears to provide responsive acceleration from rest, smooth transitions between gears and optimised fuel economy when cruising.

Quality that speaks to the senses:  With its signature Ford face, dramatic rising beltline and a ready-to-pounce stance, the EcoSport conveys a dynamic spirit of energy in action. The spare tyre, with an exclusively designed wheel, is mounted on the tailgate as a classic SUV cue.

Inside, soft-touch fabrics and the global Ice Blue dashboard illumination all convey a feeling of superior quality and craftsmanship. Controls and knobs are ergonomically placed while seats are designed to be soft enough for comfort and firm enough for longer journeys.

Meticulous efforts to reduce noise, vibration and harshness ensure a quite cabin. Add to this, a very effective climate control system, and the customer will be very comfortable in the EcoSport.

Power-assisted steering
The EcoSport’s compact sub-four metre dimensions and the electric power-assisted steering with Pull-Drift Compensation help drivers tackle the stress of city driving, be it parking in small spaces, manoeuvring in heavy traffic, or making tight U-turns.

The EcoSport’s high ground clearance of 200 millimetres also means customers won’t have to worry about driving over speed bumps and potholes. And with its exceptional ability to wade through 550 millimetres of water, drivers can confidently drive through large pools of water.

Clever capability: The EcoSport makes driving fun and intuitive with an array of smart features. The urban SUV offers Ford SYNC®, the voice-activated in-car connectivity system powered by Microsoft. The award-winning system allows drivers to keep their eyes on the road and hands on the wheel while choosing their favourite music and making phone calls using voice commands.

The cabin also has 20 practical storage spaces, including a glove box that can keep up to six beverage cans cool. Its cargo space at the back is just as versatile. The rear seats can be easily folded down for additional cargo space.