By BENJAMIN NJOKU

The stage is set for a showdown between two Nigeria’s great comedians, AY and Gbenga Adeyinka 1st as Nigerian Breweries Plc, unveiled its latest campaign tagged, Maltina Laugh Out Loud ahead of the Easter celebration.

The campaign aligns two great comedy shows in happiness; AY Live! anchored by AY and Laffmattazz anchored by Gbenga Adeyinka 1st.

The company’s Corporate Affairs Adviser, Mr. Kufre Ekanem said, the essence of the project is to share the happiness, which is the slogan  of the Maltina brand. “To us “Happiness” is a choice and comedy is a great avenue for us to relax and build the internal oasis of fun. Laughter – as you will all agree – is a positive infection, and helps to spread the happiness that we have within us.”

AY Live! has been voted the comedy event of the year for the last three years, and has gained a large following on social media as those who are present and those unable to make the show seek to share the comedic antics later on. The event is billed for Eko Hotel and Suites, Lagos, on Easter Sunday. It will be replicated in Port Harcourt on May 1 (May Day) and in Abuja on June 28 (Eid El Fitr).

On the other hand, Laffmatazz, the Gbenga Adeyinka & Friends Comedy and Music concert is an experiential platform for the whole family which features notable Nigerian entertainers in its fourth edition, tagged ‘’The Evolution”.  Maltina will take a sponsorship role with the show which is scheduled for three locations beginning with Ibadan on Easter Sunday,”Mr Ekanem explained.