By Babajide Komolafe
Standard Chartered has announced its digital banking vision, aimed at enhancing customer banking experience in Nigeria. This is part of the bank’s global focus on ‘Digitisation’ – socialising personal banking and extending customers’ digital lifestyle into banking.
The bank also announced that it will be introducing a series of digital services and solutions to the Nigerian market that will enable its clients save substantial and valuable time to enjoy their passion.
Meanwhile, the bank in Lagos last week launched ‘Breeze’, its award-winning mobile banking application, making Nigeria the first market in the region where this application is available. Breeze is designed to provide customers with a superior, convenient and personalised banking experience.
The application will eventually be developed into a “virtual branch”, where customers can place requests as well as apply for products and services. Breeze’s introduction into Nigeria follows successful launches by Standard Chartered in India, Malaysia, Singapore, Hong Kong, Korea, China, Dubai and Pakistan.
Speaking at the launch, Bola Adesola, MD/ CEO of the bank said, “Today’s consumers are tech-savvy and mobile. They want banking that not only meets their financial needs but also anticipates them. At Standard Chartered, our focus on digitisation revolves around the customer. We believe that technology has to be useful, intuitive and most importantly seamless. We believe that digitisation goes beyond online and mobile banking services; we continue to transform our business and invest for long-term growth, with a focus on digital technologies that we believe will shape the future of banking.”
Cmmenting on the launch of Breeze, Carol Oyedeji, Regional Head of Consumer Banking, West Africa said, “The digital era is in full swing. Today we are more connected, more mobile and more social than we ever were. The launch of Breeze follows extensive research into the banking behaviour of individuals and aims to provide customers with an easy, secure, and user-friendly banking channel. By adopting a digitisation strategy that enables our customers to save valuable time they otherwise would spend in banking hall queues or in traffic getting to the bank, we aim to enhance the customer’s lifestyle and the way they interact with us.
“Breeze is available for iPad, iPhone, Android and Blackberry devices. Customers can download the ‘Breeze’ application from the various app stores (Apple Store, Google Play and Blackberry App World for iOS, Android and Blackberry devices). To activate Standard Chartered Breeze Mobile, all you need to do is download the App and call the bank’s call centre for your MPin (mobile pin).
“For USSD phone users, just call the call centre for your MPin and dial a short code *389*068# to activate. This is only available for account holders of Standard Chartered bank. The application uses robust security features similar to those used for Online Banking. The bank also ensures that no personal information is stored on the phone.”