GlamTeK

March 22, 2013

Four gadgets that attract women

With the just concluded International Day for Women throwing up the challenge of bridging the technology divide between men and women genders in the society, GlamTech has looked inwards to find most technologies and gadgets that are capable of luring women into active participation in ICT

E-reader, the darling

Traditionally, women are more avid book buyers than men, perhaps it isn’t surprising that e-readers are the top breakout gadgets for word-loving ladies, according to a wbsite, Weiner.com. Nielsen data from August 2011 demonstrates a distinct gender divide among tablet-style gadgets, with women preferring to tote along their light, easy-on-the-eyes Amazon Kindles, Barnes & Noble Nooks and similar devices, while men tend to opt for the broader functionality of tablet computers like the iPad .In fact, e-reader popularity has grown among women, who now make up about 61 percent of the market, a marked increase from 46 percent in 2010

Apple in the heart of women

Considering the sleek nature of Apple products, one can never agree less of Forbes 2009, description of Apple as “the world’s most discretely feminine brand,”. The curves and straightforward user experience of the products look more feminine than masculine.

And so, when the results from a Women & Digital Life survey revealed Apple as the most-admired tech brand among females, it was not surprising. With its iPods, Macbooks and iPhones, the brand has clearly become the apple of female consumers’ eyes. For instance, in the smartphone wars, Apple has emerged the victor among women, with a third of the market strongly preferring iPhones, compared to the 22.8 percent who have Androids.

Purse-perfect Printers

Lady Gaga shocked the world at the 2011 Consumer Electronic Show, CES, in Las Vegas , USA, when she told the press that she carries around a Polaroid 3-inch by 4-inch GL10 instant mobile printer in her purse. Women love to see the instant result of their photo snaps and that makes purse perfect printers a sort of women preferred gadget

My GPS in my bag

Although it might seem misogynistic to include a GPS device on this list, in reality these gadgets are essential for men and women alike. But GPS manufacturer Garmin recently unveiled a palm-sized tracker with 4-week battery life that could put mothers’ minds at ease while the kids are out camping or when the dog gets loose from the leash. Career women with bumper-to-bumper commutes might also appreciate the new TomTom portable GPS that can detect upcoming traffic conditions