BY ENYIM ENYIM
BARELY four months after President Goodluck Jonathan commissioned a manufacturing outfit, Krisoral & Co ROPP plant at the Harbour Industrial Layout Ogbaru, Onitsha, a sister company, Eastern Distilleries and Food Industries Ltd has hit the market with a unique aromatic schnapps, Omega Aromatic Schnapps; a brand designed to deal with the problem of adulteration in the schnapps market.
It was like a carnival when the delegation led by the Group Managing Director of Krisoral Group of Companies, Chief Chris Oranu Chidume, and other top managers of the company stormed Aguleri for the official presentation of the product to the traditional ruler of Aguleri, HRM, Igwe Christopher Idigo (Ogalagidi Aguleri), members of his cabinet and the Aguleri kingdom.
Launching of the product
The GMD, Chief Chris Oranu Chidume, told the royal father and members of his cabinet that they were at the palace to launch the campaign of the new product before moving to other parts of the country.
He said: “We decided to come home to showcase our brand before we start going outside because charity, they say, begins at home. It would be disrespectful for the royal father to hear about the product from other parts of the country.”
Chidume who took time to explain the unique features of the brand noted that it comes in a customized ‘omega’ bottle and a measuring cup to match, stressing, however, that the most outstanding feature was the special non-return valve closure, which makes it impossible to adulterate or for anyone to introduce any other liquid into the bottle unless it was broken.
He said: “We were worried that unscrupulous people pick used bottles from refuse dumps to repackage all sorts of spirits in the name of schnapps that we find in our markets today. That is why our Research & Development department went to work and came out with this unequalled brand of schnapps”.
After having a taste of it, the monarch and his cabinet unanimously adopted Omega Aromatic Schnapps as the palace and community brand.
The Igwe Ogalagidi who commended Eastern Distilleries and Food Industries Ltd for their commitment to quality and innovation, declared that Omega Aromatic schnapps would henceforth be the schnapps brand for his palace and for all functions in the Aguleri Kingdom.
Speaking to Vanguard shortly after the occasion, the GMD expressed happiness that the drink had been endorsed by the royal father and his entire Aguleri kingdom. He said: “The main purpose of this visit is to do a presentation of Omega Aromatic Schnapps to Igwe Christopher Idigo. You all witnessed how he happily and gladly adopted Omega Aromatic Schnapps as the official brand of his palace and the kingdom. We are indeed very happy to record such break through”.
He said the company would embark on aggressive marketing of the product with a view to taking over the schnapps market in Nigeria.