By Emma Elebeke

In a bid to leverage on its high subscriber base in the country, MTN Nigeria last week unveiled its novel service on mobile advertising.

The new service tagged “MTN mobile Ad” is targeting the over 50 million registered MTN subscribers in Nigeria, with their mobile devices.

According to MTN Enterprise Solutions Officer, Mr. Babatunde OSho, the Mobile advertising is a cost effective means for her to directly target advertising at the mobile phones of prospects and customers who would want products and services in a more measurable manner than many other channels currently provided.

The novel service is also offering customers a mobile advertising platform and a subscriber base of almost 50 million already profiled men, women, and children to who MTN brand is  targeting advertising in a cost-effective and measurable manner.

Under this plan, Osho said the service with its cost-effective price, would compete favourably with TV, radio, print and bill boards.

With this package, he said that an advertiser can design the kind of report he can get before the campaign starts, frequency, how interactive customers are through the medium  know the number of people that responded and the kind of people they are.

For media agencies, the MTN mobile Ad, will offer a broader range of channels to offer their clinets to reach target market, deliver richer, more integrated marketing communications media plan developed for clients and additional revenue stream.

While for brand managers, it will offer a direct channel through which they can reach their profiled target audience, smart means of optimizing their advertising budget, a complimentary form of advertising  that makes their marketing plan more comprehensive and channel for tracking and measuring returns on investment.

The service boast of variety of channels which include: iSMS, SMS flash message, Rich media, location based and USSD flash message mobile adverts. Others are IVR advertising and caller tunes which are jingles played to callers to organizations who subscribe to the service.

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