House of JADA Africa,the exclusive franchise licensee of the Ford Supermodel of the World Nigeria confirmed over the weekend that Casting Sessions for the Nigerian 2011 competition are about to hold. The first is scheduled for kick off at Abraka, Delta state on the 21st of May 2011. The venue for this is the prestigious Abraka Country Club and Resort. The second session, which will hold in Lagos on the 27th of May, will be at the Four Points Hotels, Oniru Estate, Lagos with accreditation of models for both events starting 8.30am.

The proposed sessions are coming after weeks of the opening of the application portal, through which hundreds of applicants from various parts of the country have sent their applications in what is today, the fashion industry’s premier talent search competition running for the last 30 years worldwide. It is presently running in Nigeria for the very first time.

L-R Ankara design by Eredapo, Models on the runway-- Ankara designs by Eredapo, •Design by Bunmi Koko at the Arise fashion Week, Design by Lanre Da Silva

The scheduled casting will produce finalists that will contest for the number one position at the National finals scheduled to hold in June at the Federal Palace Hotels, Victoria Island, Lagos with the winner proceeding to represent Nigeria at the global finals in New York later in the year. The international winner, who will compete with finalists from forty other countries, stands the chance to receive a $250,000 (US) modeling contract with Ford Models, New York and become an instant supermodel.

Speaking with Vanguard Allure at the weekend, the House of JADA Project Director in charge of the West Africa search affirmed that the Nigeria casting sessions will have senior executives of Ford Models New York Headquarters in attendance, in addition to our own selected leading media and brand executives across the country.

Ford Models, the franchise owner of the Supermodel of the World search is the global leader in model management, representing a glittering list of stars, including Christie Brinkley, Erin O’Connor, Rachel Hunter, Stephanie Seymour, Kim Basinger, Elle Macpherson, Veronica Webb, Christy Turlington, Brooke Shields and Naomi Campbell to name a few. With its singular position atop the modeling industry, Ford has provided the defining models for every era for the past 65 years.

The Ford Supermodels have graced the covers of various prestigious Publications including VOGUE, TIME, GLAMOUR, ELLE e.t.c and appear in high-profile advertising campaigns for brands like Victoria’s Secret, Michael Kors, Versace, Dolce & Gabbana and many other premium fashion names. The berthing of this glamorous competition in Nigeria will certainly open new doors to our teeming, aspiring young ladies who desire serious representation of presently inimitable quality.

House of Jada Africa is the sole representative and partner to Ford Models Supermodel of the World in West Africa.

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