Baby face actor Desmond Elliot is currently adorning the silver screen across the continent, as part of a DStv campaign strategy to promote the pay-television’s latest High Definition PVR decoder.
In a fun and informative 60-second television spot designed to highlight the benefits of Dust’s revolutionary High Definition Personal Video Recorder (HD PVR), the first of its kind in the African pay-television market, a light-hearted Desmond is seen enthusiastically advising audiences about why the DStv HD PVR decoder is a must-have piece of technology.
Elegantly dressed and speaking straight to camera, the star of such hits as “Save My Love” is clearly enjoying to explain all the ways in which the decoder is a great way to manage his love for sport, music, series, movies and amongst others .
According to MultiChoice Nigeria, Managing Director Joseph Hundah, the spot came to life as part of an on-going education campaign by DStv to keep viewers updated on the latest technological advancements.
“It was very important to us to ensure that viewers understand the machinery, how completely simple it is to use and what a difference it can make to their television viewing experience. It will transform the way many people consume television and similar devices have enjoyed huge success internationally. You really do control what you want to watch and when you want to watch it! Desmond, a true Nigerian legend, was the ideal person to communicate the benefits of this remarkable device, in a manner that was fun and engaging but very serious as well – he’s a huge icon and is absolutely the right personality to showcase what is a very dynamic, incredibly useful decoder.”
Hundah goes on to say, “Others who were used in this campaign included Channel O sensation Kabelo – another bright, talented, successful personality who is also well loved by audiences.”