After rigorous screening exercise, 37 contestants from across the federation have emerged in the IMS Advertising Limited conceptualized leadership reality TV show tagged: ‘The Heir Apparent’ in conjunction with National Orientation Agency.
From a pool of over 5,000 applicants, contestants sat for written tests at both the local and state government levels where 56 candidates emerged for the final auditioning at the weekend in Abuja.
The highly competitive selection of contestants was conducted simultaneously at the National Orientation Agency’s offices in the 774 local government council areas and 36 state headquarters including the FCT at different stages of the selection process.
At the end of the exercise, 37 energetic young Nigerians from the 36 States of the Federation including the Federal Capital Territory were selected to slug it out amongst themselves for the coveted star prize of a Ford Explorer Jeep, N5 million, and other mouth-watering gift items.
Group Managing Director/CEO, IMS Advertising Limited, Dan Esiekpe explained that the first of its kind reality television show tagged ‘The Heir Apparent’ is a six-week long TV programme currently running on Nigeria Television Authority Network.
Sequel to extensive research across Nigeria, Esiekpe disclosed that a steady deterioration in the constructive engagement of youth in the country’s crucial development goals was identified. He added that the study revealed that unemployment, lack of entrepreneurship and a general apathy to political process were all occasioned by the absence of positive leadership role models.
According to him, ‘Heir Apparent” which is collaboration between the National Orientation Agency and IMS Limited, an integrated marketing communication consultancy, is the positive response to reversing these identified problems amongst the youth of Nigeria through a reality television programme.
‘’Heir Apparent is a leadership and entrepreneurship reality television programme designed to creatively and consciously tackle the problem at the level of constructive creative engagement of Nigerian youth’’, he said.
Esiekpe disclosed that the programme is the National Orientation Agency’s response to the nation’s collective desire to cultivate a distinct crop of national leadership with a world class stature, stressing, ‘’a leadership that is visionary, credible, responsive, dynamic, patriotic and epitomizes the distilled Nigeria’ core brand values’’