Procter and Gamble, has re-launched its Gillette Mach 3 System. This time around, it comes with unique features and greatly reduced price to make it affordable and put smiles on the faces of its teeming consumers in Nigeria.

Previously, Mach 3 System Razors could be purchased for N1, 750 for a razor while the replacement blades pack could be purchased for N1, 500. Now, the same razors goes for N700 whilst the blades being sold for N1, 125 thus reducing the cost by about 60 per cent and 25 per cent respectively.

According to the Brand Manager, Gillette, Mr. Tunde Williams, “this price reduction is coming behind P&G’s strategy which is to touch the lives of more consumers, in more parts of the world, more completely.” He stated that the Company will continue to seek opportunities to improve the lives of Nigerian consumers.

To further help consumers look their best, the Company will be providing helpful tips and guidance through in-store consultants who will be present in major stores across the country. Also, 24 hour advice and helpful tips on male grooming .

Mr. William further reveals that the idea behind the amazing price slashes is as a result of a strategic change in the manufacturing technology; whilst still maintaining the superb quality that Gillette Mach 3 is known for. In his words, “Gillette is all about helping men look and feel their best everyday.

Because we know that when they feel their best they will have the confidence to achieve the most out of life. Gillette has been at the heart of men’s grooming for more than 100 years.

It is the worlds leading male grooming system and is present in over 80 countries worldwide” he concluded.
While enumerating the benefits of the products, Mr. Williams hinted that Gillette Mach 3; now called the Hercules; is the first Gillette system razor in Nigeria and the most premium razor in West Africa.

It provides both the most comfortable and smoothest shave. It has unique features such as three specially positioned blades to shave progressively closer, easy to replace head to change the blades, front pivot technology which closely follows the contours of the face, a lubricating strip to increase the glide and soft protective micro fins for a smooth shave sensation.