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MTN fights malaria with 1 million mosquito nets

By Emmanuel Elebeke
As malaria continues to pose serious threat to the world, efforts by the World Health Organization and various nations to control the menace seems not enough.

The need for support from the  private sector becomes inevitable. It was in realization of this facts,  and in  line with its tradition of giving back to the society that  MTN Nigeria last week flagged off its 21 Days of Y’ello Care at Golden Plaza, Courtyard, Ikoyi, Lagos.

The 2010 edition of  MTN staff volunteer activities is targeted at two major areas: malaria and education tagged “United Against Malaria and 1 Goal: Education for All”.

The 21 days programme, would see MTN rolling out a “Kick Out Malaria” campaign to reach  its consumers in various operating countries with 1 million mosquito nets via the 2010 Y’ello Care platform and other corporate social responsibilities.

It also said it is going to work with world body charged with the responsibility of fighting malaria ( United Against Malaria) to use MTN’s footprints, technologies and FIFA World Cup sponsorship to build awareness of malaria epidemic and  spread the prevention by distributing nets to help eliminate malaria in Africa by 2015.

In addition to this efforts, Omogbenigun said MTN is also embarking on renovation of 21 schools across the six geo political zones in the country and a ward at military hospital in Ikoyi, Lagos, just as she said over 1200 MTNers would be mobilized to take on several social activities withing their area of operations to mark the event.

According to MTN, this is geared towards combating the prevalence of malaria and its associated deaths in Africa.
Chief Operating Officer of MTN, Ahmed Farrouk while delivering his goodwill message at the occasion said the annual MTN group community care initiative speaks to MTN’s commitment to transforming the communities in which it operates.

“Indeed, the management and staff of MTN Nigeria are excited at another opportunity to give back and prepare towards contributing to a successful Ye’llo Care programme.  “I have no doubt that this will demonstrate MTN’s spirit of caring, guided by our values of leadership, innovation, relationship, integrity and Can-do spirit of MTN”.

In her address, the General Manager, Corporate Communications,  MTN Nigeria, Funmi Omogbenigun said the event provided MTN an unprecedented opportunity to merge its passion for Africa, with the continent’s passion for football to drive CSR initiatives and ensure that Africa’s World Cup leaves a lasting legacy and indelible mark in the minds of the people.

Omogbenigun said the 2010 edition of 21 Days of Y’ello Care is expected to ride on the MTN 2010 FIFA World Cup legacy to address two of Africa’s biggest problems: malaria and access to education.

According to the her, MTN through the 1 Goal initiative will  seize the power of  football in South Africa to ensure education for all  by collecting the names and backing from the public footballers, celebrities to make a united plea to governments across the globe in order to meet their targets on the “education for All” for  all children and adults by 2015.

She said the support from MTNers was to ensure that their names were part of the  millions of names to be delivered ahead of the UN meeting on the Millennium Development Goals in September, 2010 to provide access to the estimated 75 million children in the world who are said to be out of school because of poverty.


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