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Zain boosts SME with OgaLine

By Moses Nosike
Committed to offering high level of flexibility and control in boosting the communication needs of Small and Medium Enterprises in Nigeria, Zain, one of the leading telecommunication service providers in Africa and the Middle East has announced the introduction of ‘OgaLine from Zain My Business, a unique package that is specially designed to assist and improve the efficiency of mobile usage of telephone for business owners and their employees.

According to Chief Commercial Officer, Zain Nigeria, Shamel Hanafi ‘OgaLine’ from Zain My Business is a result of extensive research conducted across several Zain markets to uncover what entrepreneurs require from their mobile service provider to support their day-to-day commercial activities, so as to have the peace of mind and more time to grow their businesses.

‘OgaLine’ from Zain My Business comes with several ground-breaking features that will, for the first time in Africa, allow business owners to manage mobile communication costs throughout their commercial enterprise by controlling both budget and airtime usage, as well as being able to transfer airtime to those who are part of their ‘OgaLine’ mobile network.

Business owners may have up to 50 people on the service, as the package is sold with an oga and a worker line initially, with the option to increase to 49, the number of worker lines.

These proprietors and entrepreneurs will then be able to manage and monitor their staff or worker mobile phones by using the oga line to send airtime anytime, anywhere to them as ‘OgaLine’ from Zain My Business as part of Zain’s ‘One Network’ platform that covers 22 countries across Africa and the Middle East. With the new package, business owners can also determine and allocate exact call time needed for specific business transactions, control budgets, and make mobile calls between ‘OgaLine’ and workers’ line at a discounted rate.

“We are proud to be the first telecommunications operator in Africa to offer a world class innovation that will empower business owners, entrepreneurs and proprietors to conduct their businesses in an all new, impressive fashion. This is, without a doubt, an extension of our brand promise of a ‘wonderful world’ to informal – small and medium scale business owners in Nigeria,” said Alain Sainte-Marie, Chief Executive Officer of Zain Nigeria.

All lines under the ‘OgaLine’ from Zain ‘My Business’ package have access to the usual prepaid Zain Value Added Services – One Network, roaming, Voicemail, WAP, information services, MMS, social network, inspirational services, caller ring back tone, data roaming etc. – at the standard rates.

According to the Chief Commercial Officer of Zain Nigeria, Shamel Hanafi, the introduction of the new package is an expression of  Zain’s commitment to continuously support and boost informal enterprises in Nigeria as the product will help drive business efficiency and productivity, thereby growing the Nigerian economy.

He said further that since 2000 when the mobile operators pinched tent in Nigeria for telecom business, it has gone beyond telephone business and  invested much in corporate social responsibility which  has benefited many youths in the country and beyond.

“ Zain has pioneered a range of education-based initiatives across Africa and has donated millions of dollars worth of books and educational supplies to government owned schools in Africa. It is committed to helping to open up an exciting world of  new possibilities and opportunities in culture, health and education and acting responsibility where it operates as an integral part of its business”.


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