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Seasoning: Knorr preaches family bonding with picnic

Princewill Ekwujuru
As a reason to bond, Knorr from the stable of Unilever Nigeria Plc organised a family picnic to consolidate it’s hold on the seasoning market.

The picnic held for the grand finale of the Knorr Family Mega Picnic Promo at the Police College parade ground, Ikeja, Lagos saw participates cart home prizes including a car which is the star prize, refrigerators, gas cookers, microwaves oven and other consolidation prices.

The promo, which was initiated to further promote the brand campaign on the need for family to eat together, attracted families.

Mrs Nsima Ogedi_Alakwe, Category Manager Savory, Unilever Nigeria who briefed journalists on what the brand was out to achieve, said the idea was conceived out of the belief of the company that every meal shared with the family is an opportunity to influence the families for the better.

“For many years, Knorr has consistently been giving Nigerian families great tasty meals, but we are saying that the family needs to go beyond cooking in the kitchen, so we want to encourage families that after cooking, bring the food to the dining table and share with the family. Through this, daddy, mummy and the children would come around and eat together. Beyond eating, there would be opportunity afterwards to discuss how each member of the family fared. Succinctly speaking, the whole idea is to help family bond together and demonstrate the belief of Unilever that families should be rewarded for brand loyalty.”

Further, the Category Manager restated the commitment of the brand to Nigerian consumers called on them to continue using knorr, noting that it has a lot of values to offer both young and old consumers.

On why the event took place on the eve of the valentine, she said, “it was by coincidence, adding, “with knorr, everyday is valentine because families that bond together will definitely stay together in love, valentine period or not.”

As part of the programme put in place to add spice to the picnic, five families; Anthony, Taighobue, Alabi, Veronica and Olaolu, took part in a keenly contested cooking competition, overseen by experts and celebrities, including the publisher of The Indulge, Dr. Doyin Abiola and two Nollywood stars_ Rachael Oniga and Henrietta Kosoko.

At the end, the Olaolus won and carted away a gas cooker, while the Taighobue and Anthony families who came second and third positions were given microwaves oven and electric cooker respectively. The two other families were also went home with consolation prizes.


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