Cebon, a ready to eat breakfast cereals line which can only be found in Gabon, Cameroun, Morroco etc to mention a few  have been introduced into the Nigerian market, even as need for  breakfast meal is stressed.

Mr. Pierre Barbier, Regional Sales Manager, Middle East/Africa, Mac’Corn Sarl, France, while unveiling the product said that  Cebon decided to come back into the market after two years of absence whilst it was researching on the product which eventually brought about the name Cebon, which are in variants of Corn Flakes, Choco Balls, Honey nuts, Choco pillows, Choco Shell and Honey rings.

Speaking, Prof. Tola Atinwo, President, Federation of African Nutrition Societies, Department of Human Nutrition, Faculty of Public Health, College of Medicine, Ibadan, Nigeria, stressing the importance of the product as a meal, said current research around the world has discovered the varied health benefit that cereal food can offer, particularly in reducing the risk of disease such as coronary heart disease and breast or colon cancers.

He observed that there is an increased awareness of nutrition and health benefits of breakfast in Nigeria, as Cebon is out to stress the benefits, particularly to mothers and children who are the main target of the brand.
Continuing, he said, years of research have shown that eating breakfast can help improve cognitive and academic performance, including improved memory, attention, problem solving and logical reasoning. Children who don’t eat breakfast are likely to feel tired and hungry and find it difficult to concentrate and learn.”

Atinwo who said that the product are packed in bright and attractive boxes, tune on children to choose their favorit, as a result of the cartoon creation on the packs.
He went on to say that Cebon, a French name, meaning (It’s good, It’s all right) corresponds to the phonetic expression C’est bon!.

Tunde Owolabi, Sales Manager, Innovative Marketing Limited, Marketing Communications agent for the brand, on marketing tools to be deployed, said that the company is going all out for street stroming exercise in all the knocks and cranny of the nation, even though it is going to use 360 degree marketing communication strategy to the market audience.