BY OLASUNKANMI AKONI

The forthcoming Africa’s biggest outdoor conference and exhibition has received a boost as world’s biggest outdoor agency, JCDecaux, has signified its intention to participate with over 4,000 participants expected from over 30 countries drawn from Europe, Asia, America, Africa and Nigeria.

The African Outdoor Advertising Conference and Exhibition (Africa Sign Expo) is scheduled to hold in Lagos from June 25 – 27, 2014 at the Eko Hotel Convention Centre, Victoria Island.

The Chief Executive Officer of JCDecaux Southern Europe, Mr. Jean-Sébastien Decaux, indicated his willingness to share his wealth of experience with other international speakers and delegates.

Managing Director of Lagos State Signage and Advertisement Agency,  LASAA, Mr. George Noah, who disclosed this, said it would augment the level of debate at the much anticipated event.

‘’Decaux’s  presence would add more pep to the intercontinental flavour of the conference owing to his wealth of experience in European markets,” he said.