MTN Communications said it will continue to thrill its customers when it unveiled yet a new set of value adding propositions; MTN Funlink, Smartlink Prolink, Bizlink and Happilink these product bundles, the company says will ensure that its customers enjoy more call time at highly reduced costs across its market segments.

MTN at a media launch had announced that the new Value Proposition Packages (VPP), which replace the value offerings launched by MTN in 2006 when the company took the industry by storm, consist of five unique value plans and product bundles that will cater to all its customers in the various market categories.

One of the major highlights of the new packages is free weekend calls, a new development in the Nigerian telecommunications environment. In the Funlink segment, a customer is able to make free calls all through the weekend to a registered “best friend.”

Bola Akingbade, Chief Marketing Officer, MTN Nigeria, who led the MTN team to the media launch, the new market segments refering to the products mentioned above, said they all carry a common message for all MTN customers – that they get more for less; that you can go on to express yourself without the worry of creating holes in your pocket,” he said.

On his part, the General Manager, Consumer Marketing, Kola Oyeyemi took time to explain the unique values that comes with the various packages for the various market segments.

Customers on MTN Smartlink will enjoy retrogressive tariff plan, which allows the customers to pay less for more time spent calling.

As an illustration, voice calls price can fall to as low as 25 kobo/second from a peak 50 kobo, a whopping reduction of 50 percent.

Oyeyemi explained that MTN is the network of choice and will always remain committed to enriching the lives of its customers in different ways. With the new value offerings, MTN is consolidating on its leadership in the industry by giving customers services that will guarantee them greater value for money.

“As an organisation we are committed to the core passion of our customers, and we have taken time out to study the market and based on this provide tailor-made offerings that meet the various market needs,” he said.