There are lots of brands in Nigeria consistently seeking the attention of consumers. On radio and television, there is always a message calling on consumers to buy a good or service. From social media campaigns to outdoor advertising, platforms are leveraged daily to deliver messages, but a lot more can be said about those messages that engage with and create experiences for consumers, by identifying with them and representing their values. Those are the brands that are difficult to ignore.

From marriage proposals to wedding receptions, “33” Export Lager beer has endeared itself to consumers as it has created an atmosphere of love, trust and happiness which are pillars on which friendship is built. During a “33” Friendship Party hosted in Owerri, a consumer used the occasion to propose to his longtime girlfriend, a heartwarming event witnessed by guests and celebrities. Also, the Friendship Party in Port Harcourt was transformed into a wedding reception as a newly-married couple attended sons to celebrate the milestone.

“33” Export has over time built a message that goes beyond sales and volumes. The brand has shown an in-depth understanding of its consumers by getting involved in the lives of friends and providing an opportunity for them to create memorable moments and good times. “33” continues to lead the conversation to connect consumers with one another.

Activities at the “33” Export Friendship Parties are organised to emphasize the essence of friendship, intimate connections and mutual respect. To win massive prizes and rewards, guests who have hardly met, except on these platforms, take part in games and competitions to win fabulous gift items such as refrigerators, generators, cooling fans, and other household items.

As the No. 1 Friendship Beer, “33” Export has strongly defined its message. With another Friendship Experience Party recently held in Port Harcourt on October 8, 2017, it is sure that residents of the Garden City had another life-changing experience.