IN a bid to promote local foods and strengthen the domestic market, Heritage Bank Plc, has sponsored Season-3 of Bukas & Joints, hosted by Olisa Adibua, a respected media personality  on the African continent.

The launching of the screening of the television food show in its 3rd season in Lagos on Wednesday was a well-attended media event organised by Biola Alabi Media, the producers of the programme in collaboration with Heritage Bank.

Mr. Fela Ibidapo, Group Head, Corporate Communications of Heritage Bank said the bank was proud to be associated with the programme in order to promote local foods and strengthen the domestic market.

He hinted that since indigenous food is part of our heritage, the bank will continue to chart a path forward to increasing local food production and processing, while supporting job growth and healthy communities.

He assured that the bank would continue to support the programme and also others that relate to the Nigerian heritage.

Speaking on his experience on the new season, Adibua said the whole essence of the show was that through that the travels and discoveries exposed them to the lifestyles of the people they meet in different cities.

“I love this season because I love the idea of meeting different people and going to different locations,” Adibua said, adding that they intend to go to more places in Nigeria and even outside Nigeria to showcase the African cuisine to the outside world  like the way the Chinese and others have done.

Also speaking Mrs. Biola Alabi, the Chief executive Officer of Biola Alabi Media commended Heritage Bank for supporting the programme right from the inception.

The Lunch with Olisa show is a new food-related show in which Olisa Adibua travels the breadth of the country in search of authentic African cuisines.

Olisa takes his audience on a journey of culinary delight, as he explores a variety of food such Ofada rice, Amala, Tuwo, Masa, Moin-Moin and more.

The show features not only food, but also real people who work behind the scenes and ensure that the food is always ready to feed Nigerians, those famished as well as those looking for that unique gastronomical experience. These entrepreneurs are found everywhere throughout Nigeria – under trees, at food stalls and roadside kiosks.

The show was put together by Biola Alabi Media (BAM), an African media company that develops and monetizes content for Pay TV, Free to Air (FTA) television channels, OTT (Over-The-Top) TV and VOD (Video-On-Demand).