By Theodore Opara

Whatever you do this season, please do NOT drink and drive. When you go out in a group to have fun, designate someone to drive and that person should not drink. If you are going out alone, arrange for taxi to take you home after you have had some drink. I urge everyone to drink responsibly and also act as ambassadors of responsible drinking during this season and beyond.

This is the crux of an ongoing campaign on responsible drinking being spearheaded by the duo of Guinness Nigeria Plc and the Federal Roads Safety Corps, FRSC.

Speaking at the flag-off of this year’s ember months responsible drinking campaign which took place at the Ketu Motor Park in Lagos, Managing Director/CEO, Guinness Nigeria Plc, Mr. Peter Ndegwa disclosed that the partnership between Guinness Nigeria and FRSC, which has lasted over a decade, has blossomed into an impactful platform, making it possible for both parties to jointly deliver ember months campaigns that annually reach millions of Nigerians.

“Through our ember months campaigns, we aim to play a part in helping consumers make the right choices. The message we deliver to consumers through our annual campaigns is consistent with our values at Guinness Nigeria. Consumers are at the heart of everything we do as an organisation and are the basis for our success. We are therefore genuinely concerned when we see consumers put themselves at risk through practices like drink driving.

The timing of this campaign takes into cognisance the high frequency of vehicular movement during ember months, particularly during the Christmas season. Historically, the occurrence of road accidents also increases during ember months. This campaign therefore aims to help prevent alcohol-related accidents this season,” Ndegwa said.

Ndegwa also commended the FRSC for their critical role they play in helping to reduce accidents on the nation’s highways. “I would like to specially thank the FRSC for their partnership through the years and for the good work they do every day to ensure the safety of road users in Nigeria.