Decorative building materials market in Mile 3 area of Port Harcourt, Rivers state last week got a boost with the inauguration of the ROYAL Exclusive Showroom, a one-stop mega tiles and sanitary wares showroom.

The event was organized by West African Ceramics Limited in partnership with Anatinik Trading Co. Ltd, a major building materials dealer at the decorative building materials market in Mile 3 area of Port Harcourt city.

According to the General Manager, West African Ceramics Ltd., Mr. Bhaskar Rao, the ROYAL Exclusive Showroom is designed to enlighten customers about the applications of various designs and types of tiles in a building project and to create an unprecedented shopping experience for customers in an open market arena or setting.

Rao added that the showroom is an initiative to strengthen dealer relations between them and management in a way that consumers would experience tile shopping as obtainable in developed societies.

According to him, “The Royal Exclusive Showroom initiative was born out of the necessity to ensure Royal brand of tiles are easily accessible and available to customers. It is a one-stop shop for all products under the Royal brand stable which will no doubt elevate the trade experience of our dealers to a whole new modern level.

“They will now be able to attract various segments of consumers/customers in an open market place because the showroom will not just be a shop to display tiles but will serve as an experience centre where customers get to be informed, entertained and experience set up of tiles applications such as Kitchen set up, Bathroom Set Up, etc”, Rao explained.