By Prince Osuagwu

On closer look at smartphone brand Solo phone, one can easily describe it as a digital services startup that so happens to sell mobile devices.

For instance, the major proposition of the smartphone maker is to provide a unique end-to-end mobile content delivery experience for its users.

However, SOLO Phone is not just a smartphone startup, another part of its offering is SOLO Music, which gives the user unlimited free access to stream and download music from a library of over 20-million international and local music tracks, directly to, and for the lifetime, of the device.

Although, Solo phones has been raising the bar in the end to end digital offerings by providing contents, free music download, movies and allowing devices to download with no data cost.

Meanwhile, the  Global Chief Executive Officer of SOLO Phones, Mr. Tayo Ogundipe, said that the free download is one major avenue to connect with consumers as the eco-system.

He described the structure of his offerings as customer focused offerings to deepen equity for the Solo phone brands in the Nigerian market.

The phone market according to him is fast growing in spite of the challenges being experienced with the exchange rate.

According to him, “the growth outlook is strong and offers enormous potentials that can be tapped in to by mobile phone brands.

“We are dedicated to the Nigerian market and committed to bringing an unparalleled entertainment experience to Nigerians, on compelling smartphone devices, and at a price anyone can afford.”

Ogundipe added that with the increasing demand and growth rate witnessed in the smartphones market, it has become imperative for phone brands to meet the desired needs of the consumers, saying it was why Solo phones is providing services and multi-purpose devices which align with the upwardly mobile lifestyle of consumers.