The  2016 Verdant Zeal Marketing communications innovention series  will be focusing on identifying untapped potential in Nigeria and Africa in general.

Speaking, Group Director, Content, Synergy and Innovation, Dipo  Adesida,   at a press briefing prelude to the event which is scheduled to hold on March 22, tagged:  ‘The Next Big Thing Indentifying Africa’s Untapped Potential,’ said the aim of the Innovention series which is on its fifth edition is to start the conversation on identifying and leveraging  on  untapped opportunities for collective progress.

He stated that  as free trade opportunities continue to grow across African borders, that Nigeria in particular as a mono economic nation  needs a concerted effort to ensuring that it creates multiple streams of income if it must remain relevant globally.

The Group Director observed that Africa and particularly Nigeria’s creative community is on the rise, using every outlet to spread its uniquely crafted essence. From films, food, fashion and everything in between, Africa, now, and more than ever has the chance to export its organic uniqueness to the rest of the world.

The Chairman of the Occasion is Kyari Bukar, MD/CEO, Central Securities Clearing System, CSCS, while Professor Pius Adesanmi, a  Professor of English and Director, Institute of African Studies, Carleton University, Ottawa, Canada will be the Keynote Speaker.

The discussants are Audu Maikori, chairman, Chocolate City Entertainment, Kelechi Nwosu, MD TBWA/ Concept Limited/ President, Association of Advertising Agencies of Nigeria, AAAN, Joel Chimhanda, CEO,  JC Capital.