By PRISCA SAM DURU

Arrangements have been  concluded for the official launching of Top Flyers Magazine, a quarterly magazine published by Pysmaco Ltd.  Covering areas such as, house warming, social events, pageantry, coronation etc, ‘Top Flyers Magazine’ is unique in that it differs from others especially as regards the content and quality which is of international standard. It is also rich in promoting the rich cultural heritage of Nigeria as portrayed in the fashion pages which showcase local models and traditionally manufactured fabrics representing the diverse ethnic groups in the country.

The concept of the magazine according to the Chief Executive Officer CEO of Pysmaco Ltd, Publisher of Top Flyers Magazine, Musa Yahaya, “Began in Toronto, Canada where its being published but we decided to bring it back home to avail Nigerians the benefit of the content. The magazine cuts across all spheres; entertainment, interviews, fashion, modelling and pageantry. The calibre of materials are interesting, the colour and state of the art materials are amazing.

It is not just distributed in Lagos but Abuja, and all over the country as well as abroad including Toronto where the concept came from. Its already 2 years in the market. The magazine is not centered on the rich but everyone irrespective of position in the society. It is for those with interest in the job we do. It will be formally launched soon in Lagos and Abuja.”

On why pageantry was included in the content, Yahaya explained that it was necessary as the management saw the need to take the youths off the streets, by engaging them positively. “The pageantry page is known as Face of Top Fliers Magazine and it comes up annually. We made the inclusion after seeing the need to re-write stereotypes of the youths.”

Another interesting inclusion in the Magazine Yahaya hinted, is the ‘Top Flyers Award’ which is geared towards honouring outstanding individuals in the society. The maiden edition took place last year. We are committed to giving Nigerians a value for their money. I was inspired to do differently from the normal thing everyone is doing like just concentrating on events and publishing colourful photographs of celebrators.

There are varieties for everyone’s reading pleasure and in spite of who is featured, there is no compromising the quality of the magazine.”
Allaying fears that the magazine may face the challenge of not selling due to the existing poor reading culture, the publisher explained that “The question of whether Nigerians don’t read is relative. We need to know whether it is in terms of school materials, as students or literary materials.

Our reading culture is not bad to an extent if it is that bad, no one would be writing or publishing. Besides, this is why we have creatively included varieties in the content so that everyone’s need is covered. No matter the class you belong, your interest is represented in the magazine.”