By Agbolade Omowole

Social media has gone beyond a medium for   friendship. It is now used for business. Understanding the purchase funnel helps is maximizing social media. The purchase funnel, or purchasing funnel, is a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service

It shows the process of persuading potential clients to becoming repeat customers. The process are   Awareness, opinion, consideration, preference and purchase.To achieve this, you need to plan your social media marketing campaign using the AIDA formular.

Awareness– the customer is aware of the existence of a product or service*. Interest– actively expressing an interest in a product group*. Desire– aspiring to a particular brand or product*. Action– taking the next step towards purchasing the chosen product Here are three things to do to get clients to make purchase channel:

Build credibility: when prospecting people on your products/services, your reputation alone can save you from a lot of story telling. To be credible, you have to build a positive reputation outside social media. With reputation alone, a country can win battles without going to work.

Appeal to their emotions: the posts that get the highest number of engagement on social media are those ones that trigger some emotions in others. When you are building a social media marketing plan for your products and/or services, anchor it on their basic emotions – fears and anxiety. Research has revealed that fear is a greater motivation than faith.

There may be gender issues to consider. Emotional appeal works more on ladies, while men may be more inclined to the logic. Logic: Have you done extensive research on how your products/services work? What are the verifiable facts and figures related to your offering? Most men are interested in the figures. There are interested in the profit margin and return on investment.