Following the continuous innovation LG Electronics injected into home appliances, which was rated as number one washing machine brand worldwide in 2014, accounting for 12.4 percent of all washing machines.

“LG has been able to dominate the global market through constant development of innovative washing machine technology and design, especially our 6 Motion Direct Drive motor and TurboWash technologies,” said Hyunwoo Jung, General Manager, Home Appliances division, LG Electronics West Africa operations.

“Innovative features, reliable performance and outstanding design continue to be key selling points for LG premium appliances, and customers seem to agree.”

The success of LG washers can be attributed to a number of innovative advances in washer technology. For example, the Direct Drive motor, attached directly to the washer’s drum, this increases performance and durability.

LG’s 6 Motion technology has a touch as delicate as hand washing, helping to reduce wrinkles and damage to clothes.

Another important innovation has been the TurboWash™technology, which uses high pressure water particles that dramatically reduce washing time.” He noted