Dance and story-telling was what Friesland Campina WAMCO Nigeria Plc needed to celebrate Peak Milk at 60. The Managing Director of the company, Mr. Rahul Colaco, while speaking at the celebration ceremony, described Peak as “a truly Nigerian iconic brand,” while expressing happiness and appreciation of Nigerian’s loyalty to Peak milk and “particularly those who have come from far and near for the celebration of 60 years of nourishing Nigeria with quality dairy nutrition.”

Soy Milk

He said, “since the presence of Peak in the Nigerian market, the brand has continued to grow despite several changes in the market. Peak’s success is attributed to two things: First, a singular focus, which is to nourish Nigerians with quality dairy nutrition in order to reach their Peak.

Second, continually exploring ways to stand out of the crowded shelf and touch our consumers through every stage of their lives. Peak has won industry recognition as an innovative and trendsetting brand that delivers superior dairy nutrition across life-stages.

The Brand’s positive results and success is about connecting with our Consumers, supporting our Business Partners and communities to pursuing their aspirations and reach for their Peak! Every Nigerian grew up with Peak; Nigerians are still growing with Peak and without Nigerians, there won’t be 60 years of Peak milk, the iconic brand that has served the good people of Nigeria from generation to generation.”

There were also the inspiring stories of those who came, saw and conquered with Peak. The story of Madam Ajoke Okusanya, who rose from a petty trader to a Keu Business Partner Peak; the amazing story of popular female artiste, Yemi Alade, was also a key highlight. Yemi Alade, the sensational “Johnny” crooner, won the first edition of Peak Talent Show in 2009 and told the world she would never have become a musician without the Peak Talent Show platform.

‘’I actually wanted to get my B.Sc, get a job, settle down and live a private life until the Peak Talent Show came up and the rest as you can see is  history”, she said.

The Marketing Director, Mr. Tarang Gupta in his closing remarks emphasized that the introduction of Peak in Nigeria 60 years ago gave the people “an experienced of a new beginning with sharper minds, stronger body and matchless opportunities to bring out the best in them and reach for their peak. This is the inspiring story of Peak in Nigeria.”

He added that the story of the Peak brand is about Nigeria and the Nigerian people. “It’s your story, the story of the generations before you and the generations that will come after you. This is the celebration of our great past, happy present and brighter future.”