The President of Coscharis Group, Dr. Cosmas Maduka, has described the all new Land Rover Discovery Sport as a class leader and a ‘Catcher’ for customers. Dr. Maduka, who spoke to the press during the unveiling of the Land Rover Discovery Sport at the Oriental Hotel ,could not hide his excitement over the new Land Rover Discovery, which he also described as a wonderful piece of art.

“I am very excited to see this wonderful piece of art by Land Rover and I have no doubt that it will give us the opportunity to take the market in the Nigeria middle auto segment”he said. According to him, the character of the all-new Discovery Sport and what it can do is out of this world. “When you drive the Discovery Sport you can confidently do what you can’t imagine doing with other cars in its class,”he stated.

“You can descend at 90 degrees, and the braking is amazing which defines the safety in the new Discovery Sport,” he added. The Coscharis boss, who noted that the taste of the pudding is in eating, urged their customers to take a test drive of the new Discovery and discover what it is made of. “We invite customers to do us a favour by test-driving the car. The beauty is not only in the looks but in the way the car divers,”he said.

Maintaining that only few cars does what the new Discovery can do, Dr. Maduka wondered how Land Rover rediscovered itself to churn out the kind of cars it is producing presently. “Land Rover that was the sleeping giant has woken up to churn out powerful cars like the new Discovery Sport, Range Rover Sports, HSE and the Evoque,” he said. He noted that though Nigerians don’t do adventures, the Land Rover models can conquer any terrain no matter how tough and difficult.

“When you talk about 4×4 by far, the Land Rover series will never disappoint you,”he said, adding that the new Discovery Sport is a peace of mind introduced by Land Rover. He said: ”The technology is amazing. It can park itself, I am sure in the near feature, Land Rover can produce cars that can drive itself.” On how they are positioning the all-new Discovery Sport, the President said: “With the introduction of the Discovery Sport, we have been able to carry everybody along. It is affordable and the basic model in the Land Rover and Range Rover model line-up.

The brand, he said, has been able to help them widen their presence, adding: “You have other Range Rover series and you have the Discovery Sport. It is all about meeting the demand of the customers.” With the introduction of the Discovery Sport, and the pricing, Land Rover is getting more aggressive in the market, Dr. Maduka concluded.