By Princewill Ekwujuru

All around Nigeria, Legend extra stout is going about rewarding loyal consumers in a campaign it dubbed “Legend Taste and Tell’ contest. The brand which has traversed parts of Lagos, Enugu, Owerri, Ibadan and now Abeokuta, the Ogun State capital, precisely at Halmond Entertainment bar, a popular hangout at the MKO Abiola Stadium, rewarded consumers who engaged in the blind taste game, ‘Taste and Tell.’

Whilst rewarding winners of the game who were able to distinguish the brand from filled cups marked ‘A’ to ‘C’, eventually carted home prizes ranging from generating sets to LED televisions and refrigerators. The star of the night was Iyanu Ogunrinde, a 26 year old Abeokuta based businessman who emerged winner of a brand new generator in the ‘Taste and Tell’ contest. Ogunrinde revealed that it was the first time he would ever taste Legend Extra Stout that night, yet he was able to correctly identify the drink from the array of stout brands during the blind taste test.

An elated Ogunrinde also added that he attended the event after he reluctantly accepted a friend’s invitation to hang out at the bar. He stated: “I am so happy that I won this generator. Thank God that I agreed to accompany my friend here. Legend is truly a unique stout brand and that is why I did not find it difficult to pick out the brand from others during the blind taste challenge”.

Other winners of the night were Adekunle Gafar, a student and Jamiu Lawal, a technician, both based in Abeokuta. Gafar, a 25 year-old HND 1 student of Moshood Abiola Polytechnic, Abeokuta, won a refrigerator during the blind taste contest, said he came well prepared to win. In his words: “I am not surprised I won because I came here prepared to win. I have been drinking Legend for the past five years and today I am excited about winning this fridge.

To me it shows that Legend is not just looking for avenues to make money from consumers. It is also looking at ways to reward loyalty. I am so happy today and I will keep drinking Legend. To me Legend is the best.” On his part, Jamiu Lawal, the winner of a brand new 32″ flat screen television on the night expressed his joy at winning the feat. He stated: “I am very happy to have won this TV.

I did not expect to win but I am happy I won all the same. My favorite drink is Legend and I feel rewarded, winning this night.” The event also featured a cultural display by the Ogun State Performing Troupe with live music by Lagos-based Platinum Blazers. Speaking, Key Account Executive, Nigerian Breweries Plc., Abeokuta, Mr. Adeyanju Babatunde stated that Legend is the leading stout brand in Abeokuta, that the brand owns its rising profile to its unmatched quality as well as its willingness to reward customers through events such as the ‘Taste and Tell’ challenge.

The trip to Ibadan for the taste and tell contest was not different from what was witnessed in Abeokuta. In Ibadan, Solution Oguniyi, Adekunle Adeyinka, where all consumers who went home with refrigerator and generating set respectively, but Moshood. S. Abiola, 39-year, a native of Oyo State had decided to end a three years self-employed imposed break from drinking Legend Extra Stout, that night he was lucky to go home with 32-inch LED flat screen Television.

According to Abiola, he was a regular consumer of Legend Extra Stout until three years ago when he decided to quit alcohol.