Wilmar Africa, producers of Frytol vegetable oil has entered the Nigerian market with a fully integrated consumer activation. The campaign was to further establish the Frytol product to resonate amongst consumers. The last quarter of 2014 saw producers of the product deliver an unforgettable experience to market women, with their world class Edwomhemaa activation.

To further build on this success additional experiential concepts have been introduced to reach a wider audience. Wilmar’s first activation shall commence this week with a 10 week – 3 part Dumsor campaign. The first activation within this campaign shall be Tales from Ananse where a branded Frytol truck will drive through local communities engaging citizens with folktales whilst they enjoy kelewele around a fire.

The second phase is titled Anopa, Awia ne Enyumre (Morning, Afternoon and Evening) where we shall entertain members of the public via engaging them in an Oware tournament and viewing of one of their favourite Ghanaian movies.

Finally, Wilmar Africa shall host ‘Dinner in the Dark’ where 50 members of the public and press shall have the chance to win tickets to dine in the dark at Ghana’s premier 5 star Labadi Beach hotel. ‘Frytol is a brand that is intertwined with our heritage. It reminds us of where we came from and the values that were and continue to be instilled in us to take us forward to the future.