Nigerian fans of Liverpool FC who finished second behind winners, Manchester City in the just concluded English Premier League have commended Standard Chartered Bank Plc for making the 2013-2014 season worthwhile as the bank activated a number of events to liven up their season.

One of the special events took place on the leagues’ final day as the fans watched live when they took on Newcastle United at Anfield.

During the event tagged: “This is Our Home Ground” which took place simultaneously at two viewing centres in Lagos – on the mainland (Bheerhugz) and Island (Get Arena), guests were thrilled with comedy, Music, quality refreshment and rewarded with LFC branded gift items.

There were raffle draws where lucky winners went home with autographed Liverpool footballs and jerseys. This campaign is in continuation of the bank’s effort to identify with the aspirations of its customers who are football fans while further penetrating the retail space.

The LFC “This is Our Home Ground” Campaign represents an offering in the industry where existing customers with dormant or zero balance accounts who reactivated their accounts received LFC branded gift items like face caps, drawstrings bags, key rings etc.

The offer was also extended to new customers who opened Savings or Current accounts within the period of the campaign.

Commenting on the Bank’s focus on driving the retail Business, Bola Adesola, CEO, Standard Chartered Bank Nigeria, had this to say: “Football is the world’s most popular sport and the English Premier League has tremendous appeal as the world’s most popular annual football event – broadcast to 211 territories around the world, with a total cumulative audience of 2.9 billion.

“In Nigeria, football is one of the biggest passion points and owing to the huge followership of the game in the country; our market is highly receptive to campaigns that offer good experience for football lovers. This is the reason we put this event today to give some of our customers this exclusive experience of viewing this match in a fun-filled atmosphere.

“Our Bank is proud to be Main Sponsors of Liverpool Football Club. This partnership with Liverpool FC will help raise the profile of our brand on a global scale, enabling us to reach our target audience across our footprint”