By PRINCE OSUAGWU

_MASTERCARD has introduced s “Win a trip few can win” campaign to enable its card holders share unique electronic payment stories on how the use of MasterCard products have positively impacted their lives.

ATMs

The campaign is part of the Priceless Africa platform, a technology and social media driven tell a story campaign launched in September 2013.

The company is using the promo to draw Nigerian MasterCard prepaid, debit and credit cardholders to enter their short stories on the Priceless Africa website (www.pricelessafrica.com).

According to the Vice President and Area Business Head, MasterCard West Africa, Omokehinde Ojomuyide, the entries will be reviewed by a panel of judges after six weeks and selected finalists’ entries will be posted on social media for consumers to cast the deciding votes.

Ojomuyide said that top four finalists will be selected to attend an all expenses paid trip to experience UEFA Champions League Final in Lisbon in May.

For Ojomuyide, “Nigeria appreciates the immense benefits that cashless transactions have to offer and the campaign could not have come at a better time, when more and more consumers are embracing the security and convenience of electronic payments.

“As we make strides towards a world beyond cash in Nigeria and across Africa, we create opportunities like these to reward our valued consumers with unique experiences across diverse passion points and encourage them to shift from cash to electronic payments.”

MasterCard launched the Priceless Africa consumer loyalty platform in Nigeria, in addition to six other African markets. The launch in Nigeria saw the country join the current 26 MasterCard Priceless destinations across the globe.