By  Franklin Alli

Media entrepreneurs in the country have called on the Advertising Practitioners Council of Nigeria (APCON) to ensure the integrity and ethical conduct of its members.

The media entrepreneurs made the call  recently at the yearly Award and Dinner  organised by the School of Media and Communication Alumni Association (SMCAA) of Pan-Atlantic University in Lagos. They included the Managing Director of 92.3 Inspiration Fm radio Station, Mr. Soni Irabor, the Managing Partner L5Lab-a venture capitalist firm with a bias for media entrepreneurship- Mr. Chika Nwobi, and the Dean, School of Media and Communication, Pan-Atlantic University, Lagos, Professor Emevwo Biakolo.

Irabor lamented the huge and prolonged debt profile of many advertising agencies in the country, and stressed that the singular development called for ethical revolution in media practice in Nigeria.  He regretted that APCON seemed incapable of tackling the challenge, adding that there is indeed no regard for the rule of law in Nigeria. “Opportunities abound for Media enterprise in Nigeria, but the challenges are too many. A major challenge is posed by many advertising agencies who now seems to be the smartest people on earth.