By EMEKA AGINAM

THE  General Manager of Vconnect Global Services Limited, a local  search engine and an information service provider in Nigeria,  Mr deepankar Rustagi has  said that  Flash2Follow solution can boast the business growth of Small and Medium Enterprises, (SMEs).

The product powered by Vconnect, according to has  been developed into an extremely successful marketing tool in countries like India, Morocco and a host of others and  now in Nigeria.

He informed that  increasing number of companies in Nigeria have started enjoying the tremendous benefits of this solution especially fast moving consumer goods (FMCGs) companies which are actively involved in the daily lives of Nigerians and play an essential role in  socio-economic development.

This tool has, he said has  enabled FMCGs increase their database of consumers rapidly enabling more effective management thus Flash2Follow has made their goal easily attainable.

He explained that the solution called Flash2Follow creates a huge followership or community for a business at no cost.

The solution, according to Rustagi  can be adopted in multiple industries including fast moving consumer goods (FMCG) companies, Financial , Religious, Political institutions, among others.

Any business adopting Flash2Follow solution, according to him,  will have access to a wide range of opportunities which includes accessibility of dedicated log-in portal to track their communities, seamless flow of interaction, awareness of new products, product discounts and other necessary company activities via text messages, customer loyalty, effective feedback mechanism and accurate measurement of customer satisfaction.

The  technology, he assured  offers business owners a wide range of unique opportunities that further enhances optimum productivity in terms of profit margin, some of these opportunities include conducting market research, tracking brand awareness for online and offline campaigns, effecting customer support, conducting opinion polls, sampling monitoring, implementing live event voting, developing community building, pledge campaigning and coupon delivery.

With the continual increase number of online frauds, verification and protection of mobile numbers ,  Flash2Follow  solution, he said has proven to be an innovative solution to curb such hazards by pasting the unique toll free number generated for you on your web page thus protecting you against numerous forms of cyber crime.

“The importance of business owners knowing their customers can not be over emphasized as the success of any business venture is largely dependent on their previous customers and the loyalty they create for that business” he explained.

According to him, the solution  is designed to bridge the communication gap between businesses and customers, as research has shown that most companies do not know a large percentage of those patronizing them, as  there is no way to track them.