A caffeine-free drink, Elderberry-lime-ginger has been launched into the Nigerian market. The drink marketed by Suno_Jas & Sons Nigeria Limited targets young, active Nigerians.
Mr. Bamidele Ajayi, Managing Director, Suno-Jas & Sons said that Breakdown is a new drink waiting to tap into the yarning gap existing in the market, unlike energy drinks, does not contain caffeine; but enriched with vitamin C, with a distinct lime-ginger flavor which makes it both a source of refreshment and nourishment for the body.
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