BrandXchange Limited, a Lagos-based company that samples consumer opinion on products & services, has launched a website tagged www.brandxchangeonline.com to bridge the gap between brands and consumers.

The web portal, which features brand/consumer news, incisive articles, blogs and opinion polls, gives the public a unique opportunity to share their brand experiences in Aviation, Bank & Insurance, Food & Beverage, Telecoms, Media & TV, Electronics, among others.

It has links to Facebook and Twitter, so consumers and brands on the social networks can also be brought on board.

 The objective according to the initiators was to make brands conscious of consumer opinion regarding their products and services so they can modify same to suit customers’ needs.

“Every day, every second, there are exchanges between the consumers and manufacturers of products and services. However, the consumer is always at the mercy of the sellers and we think this should not be the situation,” said the company.

“In this part of the world where the issues of standardisation, quality, sincerity and honesty of brands have been challenged over the years, the time has come for true brand owners, the kings in the marketplace, to have a voice and that voice is BrandXchange.”