By Princewill Ekwujuru

The marketing communication industry will witness a new entrant as Fin International, a London based  branding & communications specialists companies in the Financial Services market place opens in Nigeria.
Management of the company said its company which is situated in Victoria island  was  established to help financial  institutions  attain the status of a brands of the future.

The company stated that the creation of a strong brand is a long term commitment and it requires time to work, whilst stressing that  Fin first had worked in Nigeria 12 years ago and now has invested for the long haul intending to work with clients to make them great.

Alex Glover, Managing Director of the  company said, “a brand cannot flourish and grow without making sure that it is .constantly adapting to the vagaries of the market and of the customer. Here in Nigeria, the customer on the street is far more sophisticated’than current marketing campaigns aimed at them would suggest. As the market matures and grows,, financial institutions must connect with their customers at all levels.We are here to provide our expertise, gained in the most competitive.

financial markets in the World, to the companies that recognise the need to identify a branding and communications strategy that sets them apart from the crowd and their key target audiences in a way that will ensure their loyalty into the future.”

The new company has been established in joint venture with the Casers Group, owners of DDB, one of Nigeria’s leading advertising agencies, and as such adds another key disciplines as well as international reach to the already comprehensive array of skills within the Group. Fin has worked with some brands, including HSBC, Standard Chartered Bank and Norwich Union (Aviva) to help them to compete and differentiate themselves in one of the most competitive sectors of all where product differentiation is tough, where customer loyalty is fickle and where emotions  run high .

Left; ,Enyi Odigbo-chairman Fin International Lagos,Alex Glover-MD Fin International Lagos, Justin Mould-MD Fin International UK.

Speaking, Justin Mould, Managing Director of Fin in London said the opportunity exists in Nigeria now, for some really strong brands to emerge in financial services in Nigeria, and “we want to work with those who wish to be leaders and help them achieve that goal.”